If you are planning to expand your business internationally you need a state-of-art localised and translated version of your website. A simple translation using automated tools can be harmful to your customer base and impact directly your revenue. Believe me, I’ve tried it myself and after weeks and weeks of manual edits, and desperate emails with these platforms’ customer service teams, I gave up. You need a clean localised version of your website that will be quickly remembered by the search engines.

We call “localisation” the content translation approach that uses terms that “make sense” both locally and culturally. Terms that are easily understood by a native reader. Even for Romanian, such a small niche language, the local variations can be quite significant.